Focus areas
Content marketing and storytelling · Social media growth and community ·
Email marketing and lifecycle messaging · Integrated campaign planning
(digital and print) · Brand messaging and event promotion ·
Measurement, reporting, and optimization.
Skills
Content strategy · Copywriting (web, email, social) · Social media planning
and analytics · Campaign planning (integrated and multi-channel) ·
Event marketing and community outreach · Stakeholder coordination
(partners, speakers, teams) · Reporting and post-campaign retrospectives.
Platforms and tools
Microsoft Office · Google Workspace · Monday.com · Eventbrite · Drupal ·
Airtame · Avery Printing. Generative AI (Expert) · ClickUp + Brain² (Expert) ·
Bitly (Expert) · Adobe Suite (Advanced) · Canva Pro (Advanced) ·
Emma (Proficient) · Hootsuite (Proficient).
Selected work
IGE Showcase & Investor Preview
Integrated event marketing
A five-month campaign to bring IGE's flagship entrepreneurship event back louder than the year before, with social, email, print, and partner outreach all pushing toward one night.
Goals
Get students, founders, and investors to recognize IGE's biggest event as the same flagship moment and arrive knowing why it mattered to them — one clear promise repeated everywhere, not four disconnected pitches.
Strategy
Audited past campaigns for formats that earned attention, benchmarked peer programs, committed early to short-form video paired with B2B content, and built a five-month calendar paced to peak on event day.
Execution
Ran the calendar with recurring beats, produced the eight-part \u2018Be Part of IGE\u2019 Reels series, coordinated a regional tech promoter collaboration, and held print and digital to one identity.
Results
Over 30,000 email impressions, 40+ startups and partner organizations promoted, and a top Reel past 2,000 views. Five printed pieces carried the same identity on-site.
- 30K+ email impressions
- 40+ partners promoted
- 2K+ top Reel views
- 5+ printed assets
2026 IGE Alumni Speaker Series
Event promotion and experience design
One of IGE's most-attended series, given a single identity it could grow into: speaker storytelling, a consistent look, and a guest experience handled end to end.
Goals
Make the series feel like one recognizable event students trusted, and give speakers and guests an experience worth their evening.
Strategy
Reviewed earlier editions to fix promotion and the room itself, shaped copy and visuals around each speaker's story, and planned hospitality, logistics, and a registration database.
Execution
Designed one visual system across marketing, print, and on-site displays, then ran the events: welcoming guests, guiding people through the space, and keeping recording, audio, and displays working.
Results
Attendance grew across the series and peaked above 50 in the most popular sessions, feedback stayed positive, and the refreshed identity gave the series a reusable look.
- 50+ peak attendance
- Multi-session series
- New visual system
IGE Office Hours
B2C campaign built from scratch
A student-facing campaign built from nothing, aimed at one thing: getting students to see that the help was there and meant for them.
Goals
Make office hours feel visible, approachable, and clearly worth the walk across campus.
Strategy
Designed the hesitation out: plain language about what students would get, touchpoints where they already were, and a next step that took no effort, with tracking on every channel.
Execution
Produced flyers, signage, and digital graphics along how students move around campus, wrote copy that invited questions, and built Bitly and Hootsuite tracking; on-site during busy stretches.
Results
Peaks of ten visits a day during high-interest periods, a stronger founder pipeline including roughly three new startup initiatives, and clear signal on what to scale next.
- 5+ print assets
- 10 visits/day peak
- 3 new startups
2026 IGE Print Media Rebrand
Print marketing and campus outreach
A full redesign of IGE's print materials to match UC San Diego's new brand: a cohesive set of collateral that looks current on campus and can still be tracked.
Goals
Bring IGE's print in line with UC San Diego's new brand, and make it measurable once it left my hands.
Strategy
Aligned every piece with the university's incoming brand, then bridged print to digital with QR codes and Bitly links so a poster could show whether it drove anything.
Execution
Designed more than 15 assets — flyers, brochures, posters, and event collateral — iterating with program leads and print vendors so each worked in the room and on the press.
Results
Assets ran across four or more university events with 200+ attendees each, on a template foundation that lets the next campaign start from more than a blank page.
- 15+ print assets
- 200+ attendees/event
- 4+ events covered
IGE Global Innovation Program
Global program marketing and events
Marketing and hospitality for an international program connecting UC San Diego with cohorts from Japan, built to make visiting teams feel the trip was worth it.
Goals
Position IGE as a catalyst for entrepreneurship, not just a host, and give international cohorts an experience personal enough to feel worth traveling for.
Strategy
Researched each visiting university and cohort so messaging spoke to them, planned a social campaign for build-up and follow-up, and arranged spaces so networking happened by design.
Execution
Pulled 6+ print and digital pieces into a single marketing-and-hospitality toolkit, supported four-plus cohorts on the ground, and curated post-event content naming collaborators.
Results
Hosted 30+ guests per session across 8+ in-person cohorts and 6+ international partners, helped launch 20+ startups, and left a stronger base for future partnerships.
- 6+ international partners
- 8+ in-person cohorts
- 20+ startups